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75% smartphone users are aware of Dolby Atmos technology in smartphones and how it enhances audio experiences.
Dolby Atmos enabled content is a preference for quality audio experience. Consumers believe that movies and episodic content are best enjoyed with Dolby Atmos constituting 82% and 77% respectively
Better audio experience leads to increased content consumption. For instance, (70%) of consumers believe that Dolby Atmos enhances the overall listening experience with (81%) users agreeing that it leads to increased content consumption
84% smartphone users (six in every seven) believe that Dolby Atmos would lead them to decide their music/video service subscription.
What Audio Means for Indian Smartphone Users? ” is based on a digital survey covering 1012 respondents, across six cities of India, namely New Delhi, Mumbai, Kolkata, Chennai, Hyderabad, and Ahmedabad, covering the age groups of 18 to 40, and socio-economic levels of SEC A and B. The study was conducted in early to late August 2020. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.
To know more, and download the report , please visit cmrindia.com/shelf/what-audio-means-for-indian-smartphone-users.
Source : https://www.indianweb2.com/2020/09/indian-smartphone-users-seek-immersive.html