Indian Smartphone Users Seek Immersive Audio Experiences When It Comes To Content Consumption During Lockdown Reveals CMR Study

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75% smartphone users are aware of Dolby Atmos technology in smartphones and how it enhances audio experiences.

  • Dolby Atmos enabled content is a preference for quality audio experience. Consumers believe that movies and episodic content are best enjoyed with Dolby Atmos constituting 82% and 77% respectively

  • Better audio experience leads to increased content consumption. For instance, (70%) of consumers believe that Dolby Atmos enhances the overall listening experience with (81%) users agreeing that it leads to increased content consumption

  • Four in every five users use audio during gaming and believe Dolby Atmos can enhance the experience.
  • 84% smartphone users (six in every seven) believe that Dolby Atmos would lead them to decide their music/video service subscription.

  • The CMR study titled “

    What Audio Means for Indian Smartphone Users? ” is based on a digital survey covering 1012 respondents, across six cities of India, namely New Delhi, Mumbai, Kolkata, Chennai, Hyderabad, and Ahmedabad, covering the age groups of 18 to 40, and socio-economic levels of SEC A and B. The study was conducted in early to late August 2020. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

    To know more, and download the report , please visit cmrindia.com/shelf/what-audio-means-for-indian-smartphone-users.

    Source : https://www.indianweb2.com/2020/09/indian-smartphone-users-seek-immersive.html

    Indian Smartphone Users Seek Immersive Audio Experiences When it comes to Content Consumption During Lockdown, Reveals CMR Study
    Indian smartphone users seek immersive audio experience during the lockdown, reveals CMR study
    Indian smartphone users seek immersive audio experience during lockdown, reveals CMR study