Smartphone Sales Suffer \'biggest Ever Fall\' Due To Coronavirus Pandemic

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Smartphone sales slumped 38% in February 2020, marking the “biggest fall ever in the history of the worldwide smartphone market”. 

Sales of mobile devices fell from 99.2 million in February 2019 to an all-time low of 61.8 million last month, according to research conducted by analyst house >Strategy Analytics

This drastic fall in sales has unsurprisingly been blamed squarely on >the global coronavirus pandemic, with "many consumers unable or unwilling to visit retail stores and buy new devices" due to the fact they were self-isolating or under an order to stay at home. 

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COVID-19 has also disrupted the supply chain; factories in Asia have been unable to manufacture devices as normal due to mandatory government shutdowns and issues securing key components.

“Smartphone demand collapsed in Asia last month, due to the Covid-19 outbreak, and this dragged down shipments across the world,” explained Linda Sui, director at Strategy Analytics. “Some Asian factories were unable to manufacture smartphones, while many consumers were unable or unwilling to visit retail stores and buy new devices.”

Things are unlikely to get better anytime soon, either. While sales are likely to see a slight increase in China, where lockdown restrictions are slowly being lifted, Strategy Analytics expects global demand to remain low during March. 

“Despite tentative signs of recovery in China, we expect global smartphone shipments overall to remain weak throughout March 2020,” said Yiwen Wu, senior analyst at Strategy Analytics. 

Source : https://www.itpro.co.uk/mobile/mobile-phones/355094/smartphone-sales-suffer-biggest-ever-fall-due-to-coronavirus-pandemic

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